Women Entrepreneurs: A Fast-Growing Segment in Franchising
FranNet recognizes Women's Small Business Month this October by acknowledging women's contributions to the franchise market
According to the International Franchise Association (IFA), within a 10 year span, women-owned franchises increased nearly 17 percent. In addition, women, in general, put a strong emphasis on networking, and building and maintaining positive workplace relationships, the Association said. And women are more willing to consult with experts, employees, and other entrepreneurs.
All in all – women continue to make strong impacts in the franchising market.
To keep momentum going, while recognizing Women's Small Business Month this October, FranNet salutes local women and their success in the corporate world, especially in franchising, said Jania Bailey, president and COO of FranNet.
"Franchising offers so many options for both men and women. However, through franchising, women can attain an enjoyable work-life balance," Bailey said. "Owning a small franchise business allows a woman to work around her lifestyle, instead of her having to work around her job. And, owning a franchise is like being in a family – an environment from which women naturally enjoy being a part of."
The success of women business owners spans across various markets. But there are certain sectors that are more popularized by women, Bailey said, including:
• Child-focused franchises: Tutoring/educational companies, fitness programs, fun centers/birthday parties, creative and art-related businesses, daycare franchises
• Service franchises: Fitness centers, expense management, residential cleaning, marketing, home décor, home improvement, business coaching, pet services, executive counseling, and consulting.
• Computer/Internet franchises: Web site creation, search engine marketing, consulting, and repair are all fields that are excellent as home-based businesses.
"There are many opportunities in franchising and more women will seek a work-life balance – making franchising a more desirable alternative for business ownership. With FranNet, women can work under a model that fits their goals, skill sets and interests, both personally and professionally. We are with the client every step of the way," Bailey said.
FranNet consultants work individually with clients who are interested in purchasing a franchise business. They use a specific profiling and consultative process to determine a business model unique to each person, suggesting specific franchises that would best fit with each person's goals, skill sets and interests, both personally and professionally. Whether it's helping people to understand the pros and cons about owning a franchise; or educating prospective business owners on anticipated costs, franchise fees, financing options and training, FranNet makes it easy, Bailey said.
For more information about FranNet, visit www.frannet.com.
About FranNet
FranNet provides no-cost guidance, information and support to individuals who are interested in purchasing a franchised business. FranNet consultants specialize in helping their clients find the right franchise through their exclusive matchmaking process. Meetings with clients face-to-face are preferred but FranNet consultants also advise clients via the phone and Internet. FranNet also hosts numerous informational seminars and educational programs that are open to the public each month throughout the country and online. To learn more about opportunities with FranNet call 1-800-FRANNET and visit www.frannet.com.
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